Michael J. Daraio - Partner


With a wealth of experience in the broadcast/advertiser sales arena, Michael Daraio leads the media division of Trifecta Entertainment & Media in New York. Mr. Daraio delivers advertisers to Trifecta’s programming as well as to third parties interested in contracting ad sales services.


Prior to becoming a partner at Trifecta, Mr. Daraio was Executive Vice President, Advertiser Sales at MGM Television where he was responsible for developing, implementing and attaining advertiser sales goals that played a key role in the success of all MGM Television projects. He capitalized on valuable relationships within the agency and client community and monitored the competitive marketplace for syndication, network and cable television.


Previously, Mr. Daraio held Account Executive positions at USA Networks and the Sci-Fi Channel. He worked for CBS, Inc. as a CBS Network Sports Account Executive and was Manager of Network Sports Sales Proposals.


He began his career on the agency side for Towne, Silverstein and Rotter Inc. as a media supervisor and Ted Bates Inc. as a spot television broadcast negotiator.